Avis Signs Marketing Extension with PGA TOUR

PGA Tour Official Release



PONTE VEDRA BEACH, Fla. and PARSIPPANY, N.J. – Avis, an Official Marketing Partner of the PGA TOUR since 2011, has extended its relationship with the PGA TOUR through 2022 and maintains its designation as the Official Rental Car Company of the PGA TOUR, PGA TOUR Champions and Web.com Tour.

“We’re thrilled to continue our longstanding relationship with the PGA TOUR,” said Joe Ferraro, president, Americas, Avis Budget Group. “Whether it’s business or leisure travel, Avis is committed to providing our customers with innovative mobility solutions that redefine the traditional rental experience. Through this partnership, we’re also giving them the freedom and flexibility to sneak in a little golf along the way.”

In addition to Avis-branded content across PGA TOUR telecasts, PGATOUR.COM and multiple licensed media partners, Avis will help customers “sneak in a little golf” through exclusive golf-themed offers and promotions. Avis will also continue to work with various tournaments, including those run by the TOUR’s Championship Management division, to provide vehicles and logistical support throughout the season.

“We truly value our relationship and the mobility services Avis provides to our fans, players, staff and tournaments,” said Brian Oliver, PGA TOUR Executive Vice President of Corporate Partnerships. “As a business whose employees and players travel week to week on multiple Tours around the world, and with fans who travel frequently for business and pleasure, Avis’ broad availability of vehicles combined with ultra-professional staff removes a lot of the stress of travel while creating a valuable partnership for both the PGA TOUR and Avis.”

By showcasing golf’s greatest players, the PGA TOUR engages, inspires and positively impacts our fans, partners and communities worldwide.

The PGA TOUR co-sanctions more than 130 tournaments on the PGA TOUR, PGA TOUR Champions, Web.com Tour, PGA TOUR Latinoamérica, Mackenzie Tour-PGA TOUR Canada and PGA TOUR Series-China. Members on the PGA TOUR represent the world’s best players, hailing from 27 countries (88 members are from outside the United States). Worldwide, PGA TOUR tournaments are broadcast to more than 1 billion households in 226 countries and territories in 23 languages. Virtually all tournaments are organized as non-profit organizations to maximize charitable giving. In 2017, tournaments across all Tours generated a record of more than $180 million for local and national charitable organizations, bringing the all-time total to $2.65 billion.

The PGA TOUR’s web site is PGATOUR.COM, the No. 1 site in golf, and the organization is headquartered in Ponte Vedra Beach, Florida.

Avis operates one of the world’s best-known car rental brands with approximately 5,500 locations in nearly 170 countries. Avis has a long history of innovation in the car rental industry and is one of the world’s top brands for customer loyalty. Avis is owned by Avis Budget Group, Inc. (NASDAQ:CAR), which is the parent company of Avis, Budget, Zipcar, Payless, Apex Car Rentals, France Cars and Maggiore. Through these leading mobility brands, customers can get just about any type of vehicle (car, truck, van), for any length of time (minute, hour, day, month), for any purpose (business, leisure), across more than 11,000 locations in approximately 180 countries. For more information, visit www.avis.com.

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Author: Jhavelka